1 . Video is where your customers spend their time.
YouTube alone has more than 4 billion views per day, and it’s the second-largest search motor, right after Google (which owns YouTube).
78 % of folks watch at least one time a week and 55 percent watch every day.
I will just end the article here. Game, set, match. I win. Everyone is watching video. You need to be making ads, promos, branded entertainment, Net series, video blogs, funny viral videos, videos of your cat, your dog, your cat riding your dog–whatever style and format best reaches customers.
2. Video is already supporting your competition.
81 percent of senior marketing professionals now use online video content in their marketing programs, up from 70 % in 2011. (MarketingProfs)
This particular is also known as “the cold war strategy. ” Scare them with the knowledge that their most hated archrivals are escalating their you tube production programs and are way forward of them. Convince them that they need to get with this software and escalate quickly before it’s too late.
3. Movie is easily searchable.
Movie results have appeared in almost 70 percent of the top 100 research listing on Google news. (Marketing Week)
Consumers are looking for your products and services. How are they looking? Most likely, online search is one of the top ways. Sociable media can impact organic and natural Yahoo search results as well as be an access point to your website, microsite, or promo web page. YouTube is the second-largest search engine, meaning videos get ranked high in Google results. Photos, graphics, LinkedIn, Twitter, Quora, and other networks are also searchable.
4. Video is discussed easily and frequently.
More than 500 years’ worth of YouTube videos are watched daily on Facebook.
Greater than 700 YouTube videos are shared on Twitter minutely.
Video sharing is a huge part of interpersonal media, and social mass media is a huge part of our lives. Get your products or services message away there in a fun and shareable way.
5. Video levels the playing field.
Online video creation will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates Annual Benchmarking Results)
Video has created a much playing field on which brands, business, and organizations can compete. The benefit is still with greater, more established brands, simply because they have bigger budgets for video seeding and media buying, but the trick is merely to keep being more creative and do an improved job of concentrating on, in order to get to your consumers.
6. Video entertains, educates, and inspires.
A lot more than 60 percent of consumers will spend at least two minutes watching a that educates them about a product they plan to purchase. (MarketingCharts. com)
The particular term “moving pictures” has a dual meaning. Video clip is way better at moving viewers to giggle, cry, get mad, learn, and make a change than photos, text, or audio. Video is a great storyteller and keeps consumers glued to your site.
seven. Video enables real-time comments and interaction.
People like to comment on videos, and that’s where you can find out more on your consumers. Feedback and response videos help you redirect your fire according to their feedback and needs. Great would it be for fans to leave comments on a video, then find themselves mentioned by name in the next video? Response: Pretty cool.
8. Video is measurable.
Analytics are incredibly accessible, and they do a best wishes of telling how successful your videos are. Forget about guesswork. Measurement can help your boss, partners, and you also to determine which videos and encircling social media activities are leading to increased sales and moving your marketing the right way.