CWRU Design Management Class Presentation

Wednesday, April 21, 2010 ·

A Management by Designing Interdisciplinary Initiative MBA class at Case Western Reserve University's Weatherhead School of Management made presentations last night about six different Cleveland organizations, including non-profit, corporate, and goverment. The student teams of three studied the organizations by conducting interviews, and speaking with customers and patrons, as well as reviewing organizational structure and history. Through this investigation they identified challenges, and came up with solutions to recommend to the organizations for improved service, idea development, increased revenue, and connecting to their communities.

Pictured here is Kristin Fosdick presenting a blueprint of interaction between The Cleveland Orchestra and its patrons. The course is led by professors Richard Buchanan and Fred Collopy, who challenged the students to make their presentations without computers and with questions about their outcomes.

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