In its core, marketing is a form of communicating with consumers in the expectations of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to attract customers.
In this social-media-dominated world, the choreography is increasingly detail-oriented and high end. Yet it’s for this very reason that the most powerful messages remain human-centric.
The biggest styles of 2017 will help marketers engage consumers more directly by circumventing distractions and increasing their marketing reach. These tactics attractiveness to fundamental facets of individual nature. As such, they can help marketers create carefully coordinated campaigns and conversations where brands and consumers coalesce into a shared experience.
1. Go native or go home.
Joe Pulizzi, a self-proclaimed content-marketing evangelist, calls native advertising the “gateway drug” to content marketing. In case you’re smart, you’ll jump on the native-marketing educate: Spending on these advertisements will reach $7. nine billion this year and $21 billion by 2018. Native advertising is expected to expand across numerous online platforms.
Marketers love this form of paid media because it fits organically. Native advertising does not disrupt the user experience, so users can’t distinguish between precisely what is paid advertising and what is section of the site.
The content usually pays to, interesting and focused to a certain audience — all of which helps it be one of the better platforms to launch any marketing campaign.
Associated: 4 Reasons Your Business Should Use Native Advertising
2. Embrace content marketing.
Content marketing sometimes is confused with native marketing. Though the two often go hand in palm, content marketing is the own beast.
Native marketing is simply another way for marketers to disperse content. Content marketing is a strategic-marketing technique to create and distribute relevant information to attract a targeted audience. It’s not a paid-and-done transaction, like putting a native ad. Rather, it’s an ongoing process that’s best integrated into an overall online strategy.
It can serve as the cornerstone to almost any marketing plan and works for those types of brands because everyone uses it differently. The key is to be consistent, remaining in character for your brand. If that brand voice is clever, interesting or funny, your focus on audience can’t help but be engaged.
Related: 6 Proven Ways Content Marketing and advertising Benefits Your Small Business
3. Find your target influencer.
We are going to now in the midst of an influencer-marketing gold rush. While “influencers” always have been a leading component in marketing, they’re quickly becoming one of the most effective ways to reach customers and clients. That’s extremely true on social media.
Changer marketing gives brands the chance to create word-of-mouth buzz through personalities whom consumers already follow and admire. These personalities present a new of possibilities for any marketer savvy enough to channel their power. Whenever influencers are being used effectively, they create natural ways to seduce a target audience.
4. Try out livestreaming movie and visual storytelling.
Video connects immediately to the viewer, conveying emotion and a message that is far more memorable than static words in a newsfeed.
Livestreaming video allows you to try this all on the fly. Take into account the demand for video-sharing sites such as YouTube. A lot more than 1 billion people use YouTube regularly, a number that has increased about 40 percent since March 2014.
Facebook received into the act in a large way in April when it launched Facebook Survive. The tool puts transmit capacities at the convenience of everyone who uses the world’s biggest social-media network. In October, Fb followed up with an international ad campaign to help raise awareness of how the new feature works. Almost all of the campaign’s content was shot using Myspace Live and a telephone. The demonstration was a highly effective way to showcase how the new feature allows anyone to create content, from almost anywhere.