I have known for some time now that I need to do more video. The cost and time required, however, kept me away from the medium. Besides, I could always justify my delay with the longstanding conventional wisdom: Brands should operate like publishers.
My priorities truly started to shift a few a few months ago, when articles proclaimed that brands needed to get ready for video as a replacement for the written word. The rise of live-video solutions makes myself wonder if brands and businesses should operate more like broadcast news stations instead.
Live video clip has been an thrilling fringe content-creation activity during the past decade. Some early social-content marketers inserted platforms such as Ustream and Livestream into their Fb pages. Then Google+ allowed Hangouts to be livestreamed on YouTube.
Today, practically every social platform has a live-video streaming incorporation or solution. The exploding market of Facebook Live, Periscope and Twitch tipped the practice even further. Company owners can’t delay video content any longer — myself included. I finally acknowledged that I need to truly delve into the topic, but I still didn’t know the simplest way to do it on the cheap.
A few weeks back, Facebook announced scheduling on its live platform. Content material creators can schedule a live broadcast up to one week in advance. This also allows them to embed links to a future broadcast in websites, blogs, emails and other digital materials.
For me personally, this planning capability and the audience’s greater acceptance of live-video streaming signaled it was time to take the plunge. And viewers’ expectations mean my shaky mobile phone’s vertical view wouldn’t cut it.
Prior to I invested in new equipment, I spoke with Geoffrey Colon, a communications artist at Microsoft who works on Bing Ads. Their recent book, “Disruptive Marketing and advertising: What Growth Hackers, Info Punks, and Other Hybrid Thinkers Can Teach Us all About Navigating the Brand new Normal, ” shows how live video enhances brand awareness and engagement. Colon’s tips can help every brand — from small, local businesses to start-up tech conglomerates — operate like a billion-dollar live video network.
Related: 6 Tips to Double the Success of Your Video Marketing Campaign
Inexpensive, high impact.
Colon noted in a recent video how business owners can build a high-quality, live-video studio setup for less than $2, 000. In addition to almost all of that cost is the device you probably already own: your smartphone or tablet.
Colon breaks it down into four parts. “Every brand needs to think about four essential items that are now universally available to use, which democratizes this ability, ” he says. They will are:
“What used to cost upwards of $15, 000 is now available to everyone for a fraction of this price, inches Colon says, “and no professional knowledge is necessary based on the simplicity and experimentation of using the software software. inches
The team at Ms starts with Bing-branded microphone blocks ($35 each) and a unit called a Padcaster ($190) that retains an iPad mini, an iPhone or a Microsoft Surface — with respect to the type of content. The sleep includes an F&V K320 light ($90), two MM-LSM 5 Stick Microphones ($140 each), a VT-16 tripod ($160) to mount the Padcaster and the Survive: Air (pronounced Live to Air) app. It’s this last piece that Colon believes is most essential. Live: Air helps supply content to a variety of systems. You also can use the Pages Manager for Facebook iphone app to supply straight to your Facebook web page.