Conferences that leverage video properly after the fact generally tend to comply with two best practices:

 

  1. Make sure some video content is freely available. Even in case you need to monetize recorded talks, don’t put the entirety in the back of a paywall. Share as a minimum a number of your video content material totally free, so that people get enough of a taste that they want to have interaction in addition.
  2. Create specific kinds of movies for specific contexts. Make short, teaser content material to share on social media. Share longer, uncut recordings of the talks on your website. Edit together testimonials and comments for a excessive-power video to sell the event amongst new target market individuals.

Here are some unique methods you may leverage video put up-convention.

Recaps and highlight movies

For the ones those who didn’t attend, providing a spotlight video is one of the exceptional way to drive destiny sales through FOMO (worry of missing out). This spotlight video from MozCon 2014 reinvigorates the emotions attendees skilled in individual.

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