Digital marketing is an patio umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but additionally including mobile phones, display advertising, and any other digital medium.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life and since people use digital devices rather than going to physical shops.
Digital marketing such as search engine optimization (SEO), internet marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and ecommerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games, are becoming a lot more common in our evolving technology. In fact, this extends to non-Internet channels that provide digital press, such as mobile cell phones (SMS and MMS), callback and on-hold mobile ring tones.