All of us recently published an infographic how powerful video can become. But the future has already arrived. 2016 has been a full-on movie revolution year for marketers. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a 12 months ago. This trend has progressed rapidly and may reach new heights sooner than we think.
Undoubtedly, video marketing is one of the latest additions in your promotion toolbox. You might still have your doubts. Will be it really worth to consider using videos for promoting your business? Perform you have enough resources to study and apply video content in your marketing?
The answer is simple: Yes, it’s really worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tool out there. Right here are 8 main reasons why you should use video marketing right now.
Video Boosts Conversions and Sales
1st things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by many of these. And Treepodia team has made it certain video works well regardless of the category in which it is deployed.
Video clip can also lead immediately to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought. So better start crafting your fascinating product videos now!
When you think about it, the effectiveness of movie is not even that surprising. After all, vision is our most dominating sense. Most information sent to our mental faculties are visible. So if already pictures can boost engagement enormously, imagine what moving pictures can do to your business.
Video Shows Excellent RETURN
To get you even more excited, 76% of businesses say that video provides good return on investment. Although movie production is not as yet the easiest nor cheapest activity, it pays off big time. Besides, online video clip editing tools are constantly increasing and becoming more affordable. And even your mobile phone can make pretty reasonable videos already.
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t clarify the product or service plainly enough. Low quality and poor design didn’t matter almost all the. So is actually fair to say that video is like pizzas – when it’s bad, it’s still pretty good!