Personal Branding With Live Video

Turkish Airlines attracted 5,000 new followers with one Periscope live stream.
Turkish Airlines attracted 5,000 new followers with one Periscope live stream.
Car manufacturing giant General Motors also leveraged live video when it unveiled the first ever Chevrolet electric car at CES 2016. More than 57,000 people tuned in, resulting in just under 2,000 Facebook likes.

These two live video marketing campaigns perfectly exemplify the way live video can be used with very little preparation or investment. Both the Turkish Airlines flight and the Chevrolet presentation were going to happen anyway — the two brands simply set up a smartphone to stream it all.
Two big players in the personal branding space have made live video an integral part of their marketing strategies.

Tony Robbins, the self-improvement and business mentor, regularly appears on Facebook Live with the likes of Business Insider and Arianna Huffington.

According to a Robbins, “Facebook Live is one of my favorite tools at this stage. We get three-quarters of a million people [watching]. It’s like having your own show.”

Gary Vaynerchuk, the founder of VaynerMedia, is also an advocate for live video. He records many of his Ask Gary Vee shows on Facebook Live, with some episodes gathering over 450,000 viewers. Vaynerchuk also dabbles in impromptu Q&A sessions on Instagram Live.

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