The popularity of video content maintains to develop, and it’s extra crucial than ever for marketers to increase a fascinating video advertising and marketing strategy to capitalize at the strength of the ever-developing video content phenomenon.
Of their current report, Video statistics: The Marketer’s summary 2014, Invodo highlights a mess of video marketing traits around the growth of video for cellular and social, in addition to the effect that video maintains to have on seek engine effects as well as on extra conventional advertising techniques like e mail advertising and marketing.
Right here’s a have a look at ten video records from Invodo’s record that i discovered maximum compelling, my thoughts on why those statistics points are essential to entrepreneurs, and a few resources to assist expand a splendid video advertising method in your brand.
1.) 74% of all internet visitors in 2017 might be video
With video projected to account for almost three quarters of all net visitors in just a few quick years, it’s critical for entrepreneurs to flesh out their video content strategies early on. This means figuring out the forms of video content material which might be critical to a numerous approach, then building the proper creative group to execute on the ones plans.
2.) 52% of marketing professionals international call video as the sort of content with the high-quality ROI
marketers are placing extra weight on the importance of video in figuring out the ROI of their content material advertising efforts and rightfully so. With the help of video analytics, marketers can research no longer most effective that their content material became considered, however how an awful lot in their content changed into viewed, in what order, from what geographic region and much greater. They are able to then use this perception to gauge the achievement of their content material, and enhance on their approach going ahead.
Three.) 65% of video viewers watch more than ¾ of a video
With retention prices for video content a long way outpacing those of textual content-primarily based content material, it’s clean that video is the desired conversation style for visitors. Marketers can embrace this fashion through no longer only developing new video content material for his or her audiences, but also by transforming present textual content-based totally content material into rich and tasty video content material property. Turn a facts-encumbered report right into a video infographic, create attention grabbing video invites to promote occasions, and with the help of a easy voiceover, convert patron case studies into proper, video testimonials.