The article covers record-breaking cutting-edge advertising campaigns as well as landmark pre-social media and pre-YouTube offensives that also managed to interact audiences and promote hundreds of thousands of copies.
- Portal 2 (2011)
Portal 2 publishers Valve at the start teased a Portal sequel utilising an alternative reality game (ARG) that launched on March 1, 2010, four days earlier than the real dealâ��s reputable announcement. A 2nd, extra complex ARG titled Potato Sack used to be launched the next yr, on April 1. Apparently, the sport bundle allowed avid gamers to free up Portal 2 forward of its deliberate April 19 unencumber date â�� however this alas turned out to be a foul April Foolsâ�� Day comic story. Still, Valveâ��s recent, community-centered procedure helped to build anticipation. Ignoring promoting organizations, Valve additionally created an in-condo television business and plastered cities in the U.S. And U.Okay. With billboards and bus ads. By way of early may just 2012 Portal 2 had shifted over 4 million copies, except sales from Valveâ��s online Steam network.
- BioShock 2 (2010)
established on the success of its predecessor, dystopian 2010 first-individual shooter BioShock 2 had a lot to reside as much as. In March 2009 the 2K games advertising team unleashed the narrative-led â��whatever within the Seaâ�� viral web site, which in keeping with Gamespot was once aimed on the â��core neighborhood of rabid fans.â�� Then on August 8 of the same 12 months empty bottles of fictional wine had been loaded with hype-inducing posters and â��washed ashoreâ�� on ten shorelines around the world, with their whereabouts published by means of the viral campaign in order that enthusiasts might find them. The epic sport trailer launched for the period of a Late night with Jimmy Fallon ad ruin on February 2, 2010, every week earlier than the discharge. The biggest crusade of 2Kâ��s life additionally utilized magazine inserts, handmade posters and downloadable content material, whilst paintings was once even brought to Joey Loganoâ��s NASCAR trip. BioShock 2 was once February 2010â��s exceptional-selling sport.