All of us recently published an infographic on how powerful video can become. But the future has already arrived. 2016 has been a full-on video clip revolution year for marketers. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a yr ago. This trend has progressed rapidly and may achieve new heights sooner than we think.
Undoubtedly, video marketing is 1 of the newest additions in your advertising toolbox. You might still have your doubts. Will be it really worth to consider using videos for promoting your business? Perform you have enough resources to study and apply video content in your marketing?
The answer is simple: Yes, it’s really worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tool out there. Here are 8 explanations why you should use video marketing right now.
Video Improves Conversions and Sales
First things first. Videos forces you to some serious money. Adding a product video on your landing page can increase conversions by many of these. And Treepodia team has made it sure movie works well regardless of the category in which it is deployed.
Video can also lead immediately to sales. Studies show that 74% of users who watched an explainer video about a product subsequently purchased it. Thus better start crafting your exciting product videos now!
If you think about it, the potency of video is not even that unexpected. After all, vision is our most dominant sense. Most information transmitted to the brain is visual. Therefore if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Video Shows Great RETURN
To get you even more excited, 76% of businesses admit video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
Another good news is that your videos need not be perfect. It’s the content that matters! Latest research implies that users are mainly put off by videos that don’t explain the product or service obviously enough. Low quality and poor design didn’t issue nearly as much. Thus it’s fair to state that video is like french fries – when it’s bad, it’s still pretty good!