Video is the entire rage proper now, and rightfully so: increasingly designers are making use of it as an strong self-promotional tool to advance their careers, whether or not they’re freelancing, looking for a job or running their possess design corporations.
It’s one of the vital many mediums that falls beneath the “content advertising and marketing” trend, and it’s getting used strategically in a broad style of methods. Designers are creating movies to reap the entire following:
bring their portfolios to existence. If a screenshot or snapshot of your work doesn’t do it justice, video may be extra effective at demonstrating your capabilities (specifically relating to interactive work). For illustration, with out video, the “cool element” would had been lacking in Boston-established Cleveland Design’s portfolio piece documenting a exchange-show sport for Thomson Reuters that utilizes motion detection. The video made this new and complex technology clearer, plus showcased how fun and tactile it is. Although the video still gets weekly visitors virtually a year later, the actual prize got here when another department at Thomson Reuters saw it in action and hired the firm to create a sport for another event.
Reveal a process. Instead of a static self-promo case learn, NY city–centered firm MSLK uses a 3-minute video with very excessive creation values to exhibit its in-residence “360° Branding” procedure, even as simultaneously exhibiting its work for large-name clients similar to Ralph Lauren and L’Oréal. The video positions MSLK as a strategic associate by detailing their techniques in a voiceover. In one part, MSLK even breaks down what didn’t work about their consumer’s earlier logo, what they improved and why, as well as the awards the work received.