When it involves content material advertising and marketing, the position of video is turning into more and more clear. Today, extra than ever, agencies are figuring out that video has a key function to play within the content material advertising strategy. It is a tool for shooting the consumer’s attention and delivering a emblem message in a memorable and significant way.
If your enterprise has now not made the flow to incorporating video into the content advertising and marketing blend, it is a must for 2015. The following information will offer some background on why video is an vital part of any a success content advertising and marketing method and also offer a few useful tips as to nice practices for doing so.
When assessing the marketplace for video, advertising numbers inform the tale nicely. More users, are watching greater movies, more frequently than ever. According to comScore, a business enterprise which tracks on-line engagement, just over forty five% of internet users considered at least one video according to month, and the common consumer is uncovered to a median of 32 films according to month.
Looking in addition into the records we see that the average quantity of internet customers who watch video each day has reached 100 million. When it involves video within the retail area, ninety% of shoppers at foremost shops indicated that video played an important element in making shopping selections. Within companies themselves, video is also proving to be crucial, as seventy five% of executives advised Forbes that they watch paintings-associated motion pictures on commercial enterprise web sites at the least once per week.
The key takeaway here is that video is not an elective a part of a comprehensive content material marketing method, it’s vital.