Why 2016 Is The Year Of Video Marketing (And How Brands Can Take Advantage)
As a communicator, it’s your job to be creative. Plus as Einstein so famously said, “Creativity is brains having fun. inches
2016 is the long-anticipated yr of video marketing. Being a communications and marketing executive, I’ve uncovered that creating a video that embodies your product is the new standard in creating good content. It’s imperative that your company communicates your brand’s worth using multimedia formats that may be visually introduced to customers.
Why Ought to We Embrace Advertising clips Today?
Why do people hook up to video so much? According to data detailed in this HubSpot roundup, the brain processes visual information 62, 000 times faster than text. Images speak volumes, but videos have the ability to produce a multi-dimensional experience, ensuring that your brand is no extended perceived as just a company, but rather as a personality or an experience. Since you know the form in which to generate future content, the question becomes, how will you create a video that embodies your brand, its mission, its meaning as well as its uniqueness?
Google GOOGL +0. 12% is testing out there new ways of embedding video advertisements in its search engine results pages (SERPs) alongside traditional text-based advertisements. Sometime in the close to future when you search in Google, instead of just textual-based results, you will see video streaming advertisements. As per Forbes, “This functionality could allow videos to emerge as thumbnails, which could then be expanded after when visited, or could introduce auto-played videos. ” This is big.
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Bing and Yahoo YHOO +0. 39% have been testing this for a while. However , as the most significant search motor, Google jumping on the bandwagon is validating the significance of this tool. Not necessarily to mention that that is a clear indicator of consumers becoming accustomed to aesthetic