Although you can’t technically go live on Snapchat, the app offers a unique halfway-house between live video and traditional video. Plus, the fact that Snapchat users share 9,000 snaps every second is reason enough to experiment with it.
Instagram borrowed (read: stole) its “Stories” feature from Snapchat, and then proceeded to go a step further by letting users stream live video that disappears once the stream ends. That makes it the only major platform to offer ephemeral live video by default.
Although YouTube is the oldest video sharing platform on this list, it’s showing no negative signs of ageing.
In fact, internet surfers now watch more than 1 billion hours of YouTube video every single day.
As the mack daddy of the video scene (and, since it’s owned by Google), YouTube serves up three distinct ways to go live — providing more flexibility than all its live streaming competitors.
Stream Now: the fastest way to go live via YouTube from a desktop machine.
Event Streaming: if you want to live stream an event, this option gives you greater control of the live stream. For example, you can preview before you go live and configure backup redundancy streams.
Mobile Streaming: this live streaming option is most comparable to the offerings of Facebook and Instagram. After a mobile live stream ends, an archive of the stream is saved to your channel and you have the option to edit the privacy setting (including setting it to private) or delete the archive.
Twitter is still struggling with its abuse and algorithm issues — but its $86M acquisition of the live streaming app Periscope has fused the two apps together to give Twitter users a faster way to start live streams. Like Facebook Live, Periscope allows for permanent playback after a live stream ends.
Furthermore, Twitter and its partners created 600 hours of live video content from a total of 400 events in the last quarter of 2016 — an indication that Twitter is gambling on live video to pull it out of the rut it finds itself in.
Content Marketing 2.0
Live video disrupting the content marketing scene in a way we haven’t seen in years — and thus, it’s ushering in the era of content marketing 2.0.